Tips for Writing an Effective Direct Mail Sales Letter

Direct mail sales letters are pieces of copywriting intended to educate and inspire readers. A well-written letter of this type sparks interest and encourages further reading to the end of the piece. Moreover, it stimulates action on the part of the reader, which is the goal of the sales letter.

Here are 5 tips for writing an effective direct mail sales letter to promote your business, and its products and services:

1. Talk about Your Potential Customer

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How to Handle “My Supplier Is My Friend/Brother/Long-Term Relationship, Etc.”

I often get asked the question of how to handle the objection: “My supplier is my friend/brother/long term relationship, etc.” While this is, at first glance, a seeming difficult objection to overcome – and sometimes, if it’s true, won’t be overcome right away – there are ways to position yourself to earn some of the business either right away, or to be the preferred vendor they reach out to if they need to consider making a change. The way to do this effectively is to be prepared with proven scripts. Let’s take it one at a time:

Objection: “My supplier is my friend.”

The way to first deal with this is to explore the relationship briefly and then to qualify for an opening. Use:

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Champion The Little Guys – Your Survival Could Depend On It

You hear it at networking meetings all the time when they ask what your ideal referral would be. I know and appreciate the reasoning behind this question but it is one that has always puzzled me.

Why?

Because to me, an ideal referral is absolutely anyone who is in the market to buy what I am selling regardless of whether they are a big company or a small company.

A starving man’s ideal meal may well be sirloin steak, but he will eat anything to keep himself alive.

I look at selling in the same way.

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